You check out and go to sleep happy, knowing that within the next two days, it will all be at your doorstep. You start adding stuff to your cart, head spinning with excitement that they have everything you “need” for whatever it is your brain has created. You start scrolling deals, which leads you to searching for other related items, sparking ideas about things you need to do in your home (one of my favorites). You see the Amazon app begging you to step into that magical wonderland of limitless items, and click on it, feeling perhaps a little guilty or taboo about it. You pick up your phone, maybe browse a few apps but get bored quickly. Picture this … it’s late at night, and you can’t sleep. Remember that Amazon Prime is the exception, not the rule, and the small business approach is likely different. The desire for instant gratification that two-day delivery has created can set sometimes impossible customer expectations. Understand that commercial shipping is overloaded, and delays are more common now than ever.
0 Comments
Leave a Reply. |